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Tissue Paper Market Potential in Pakistan
The tissue paper industry is emerging as a new sub segment within the specialty paper market. It is at a very nascent stage, but is expected to grow quickly with the population's increasing affluence, education, and higher and more disposable income levels in Pakistan. The tissue paper industry high growth potential has propelled its migration from small scale Industry to a fully grown organised industry sector in Pakistan. Some of the big companies in the paper industry are moving into the tissue paper production in Pakistan.Growth IndicatorGlobal tissue paper market is set to grow at a CAGR of 4.9 % over the period 2012-2018.•NENくThe size of the organised tissue paper market in Pakistan is estimated at around 280 million USD and the unorganised sector is almost the same size.ofThe Pakistani paper & tissue market is at an inflexion point and is expected to grow at a CAGR of 20% in the next 3-5 years, with the organised segment growing even faster.This growth will be driven by increasing hygiene awareness, disposable income and deeper penetration of organised retail.
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